Most everyone agrees that packaging and embellishment (P&E) are massive and skyrocketing segments of our industry. Or do they? Many remain on the sidelines watching others reap the benefits. Maybe some don’t quite understand the magnitude of this market and opportunity. Perhaps there’s a misunderstanding of what it costs to get into this market.
It’s certainly true that there’s a shift from traditional brick and mortar to on-line shopping but that has done little to minimize this opportunity. Why? Yes, P&E is meant to get you to grab a product off the shelf but it goes beyond that. Where the “shelf grab” doesn’t exist, such as with on-line shopping, manufacturers are still using P&E to create a higher and long-lasting brand and product value perception based on the packaging itself. The higher the perceived value of the brand and product, the higher the profit! This mentality is across the board from brick and mortar to on-line shopping. End users are paying more for this work and those that are offering and providing it are reaping the benefits.
Not convinced yet? Look up “Unboxing” on YouTube for a deeper look into this. Still not convinced about the value of P&E? Do a web search for used iPhone boxes. People are actually selling and buying used iPhone boxes! THAT’S….. the power of P&E!
Shorter run P&E has never been hotter, especially when it can be personalized! This isn’t a fad. This is a huge part of the future of print. Precision Graphics offers a complete line of solutions that can take you from the sidelines and put you in the P&E game. Not yet ready to make that investment? You can still get started. We have installations of this equipment at trust worthy companies that will do the work for you! Get in the game!
The North American print label market currently stands at roughly eight billion dollars and is expected to reach 9.5 billion dollars by 2026. Short run label production is a huge part of this growth and represents strong opportunity at a low-cost entry point.